• If your company is based in Australia only, people will try to search for www.yourcompany.com.au as  or .net.au representing Australia. Therefore, you may choose .com.au or .net.au for domain names as your first preference. There are other .au that you may choose. Click here to see what's the best suit for your company or organisation.
• Choosing the actual name depends publicity and people knowing your product or service. You may like to use your company name as the domain name or you may use the trading name as your domain name. These are all depended on what your customers recognise you by.
• Try to keep domain names short. Shorter names are easier to remember. But note, too short names may form abbreviations and it may become difficult to remember. Be creative and imaginative.
• Try to avoid multi words per single word. E.g. if your domain was to be www.rightmeal.com.au, people may be confused with www.writemill.com.au or www.nightmill.com.au. Choose words which is distinct and unique. This example portrays that if you were advertising on radio or saying on the phone, people will not comprehend immediately. Choose words like www.goodfood.com.au as an example.
• Register multiple domains to keep competitors out. If you register www.goodfood.com.au, you should register www.goodfood.net.au and www.goodfood.com or any similar to safeguard your company. This is so your competitors don't register something like your domain name and advertise their products on it. Your customers will be under the impression that it's your company.

• all alphanumeric characters (a-z, A-Z, 0-9).
• hyphen character  ( - ). But can not begin or end with hyphen.
• Domain Names are not case sensitive, so you can choose upper or lower case.
• The name itself, not including the extension, i.e. not including .com.au can be of lengths; minimum 2 characters to maximum 63 characters.

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